‘Flamin’ Hot’ Sizzlin’ New Trailer | Streaming June 9th

Directed by Eva Longoria, “Flamin’ Hot” is streaming on Hulu and Disney+ June 9th via Searchlight Pictures.

Produced by DeVon Franklin from a screenplay by Lewis Colick and Linda Yvette Chávez.

“Flamin’ Hot” is the inspiring true story of Richard Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.

In “Flamin’ Hot,” tells the story of Richard Montañez, whose drive and dedication saw him rise up the ranks at Frito-Lay as he helped establish Flamin’ Hot Cheetos.

Cast includes, Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shalhoub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzales, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, and Hunter Jones.

Richard Montañez was born in an East Los Angeles barrio community to Mexican-American parents in the late 1950s. He was gifted with a smart mind, an ambitious soul, and a dream for a better life. He dropped out of school in his mid-teens – one of his greatest regrets – only to discover that without a high school diploma or college education, the only jobs he could get were window washers and gas station attendants. This was not what he wanted for himself or his future.

It was his perseverance that eventually landed him a janitor gig at a local Frito-Lay factory. On the job, his inquisitive mind wanted to learn more about how the snacks were made, and about the machines and the production line – which made his colleagues and his supervisors suspicious. Who was this man who dared to think he was somebody he wasn’t and who wanted more out of his life?

While his coworkers told him that his chances of getting a meeting with the CEO were about the same as flying to the moon, Richard Montañez wanted to make sure his ideas got the top. He ultimately would spend years toiling away on the factory floor before the opportunity finally presented itself, when PepsiCo CEO Roger Enrico was on-site for a factory tour. Amazingly, the man with no formal education and no business marketing training or tools managed to get a moment of facetime with the boss, who was intrigued enough to ask for a formal presentation.

Check Out The New Trailer!